SoV/JoV is great for threat if you're an Alliance Paladin. Even better is JoV followed by a few swings with SoR up, followed by SoV again to refresh the stack and prepare for the next JoV.
A 10-second rotation I've found handy:
HS -> JoV/SoR -> Consecrate -> SoV
This rotation benefits from hit rating, expertise and spell hit. If you're seeing SoV stacks drop off frequently, consider stacking more, or switching back to straight JoV/SoV or JoR/SoR. If you're having no trouble getting the SoV stack back up, you can wait a bit longer before re-upping SoV.
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