Help me name a comic store

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Re: Help me name a comic store

Postby Gab » Wed Mar 14, 2012 1:55 pm

Thalia wrote:but we are right next to Uncle's Games which is great because IMO part of our demographic.


Wait... so there's already a "collectables" store next to your "collectables" store? Might be some of your demographic but wont they be competing for some of your business?
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Re: Help me name a comic store

Postby Thalia » Wed Mar 14, 2012 2:51 pm

Nope... Uncle's Games only sells Playing cards and board games. they don't sell any of the stuff we will.
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Re: Help me name a comic store

Postby Aubade » Wed Mar 14, 2012 3:05 pm

Have you thought about asking them to change their name to "unco's games" They would BOOM with the asian young adult population.
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Re: Help me name a comic store

Postby Aergis » Wed Mar 14, 2012 11:01 pm

Every collectibles shop owner I've talked to so far has recommended running magic the gathering tournaments. Not so much for the card sales but to get customers into the store.

However we don't know anything about magic, let alone how to run a tournament...
Luckily the store right next door runs them weekly, and last saturday they dominated the entire food court.

That gets us out of running something we don't know how to just for "free" advertising, but it also frees up floor space that would have previously gone to magic card sales. Plus eventually we can hopefully return the favor, someone coming in for comics goes "Whoa! I love magic, let's check that other place out"

Hopefully it goes together like Eddie Brock and a symbiote.
Well, maybe not...
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Re: Help me name a comic store

Postby Andurin » Thu Mar 15, 2012 12:42 am

Balls, thats far away. If I ever go to a trip across the great pond i`ll be sure to visit the store :D All the best of luck with running it!
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Re: Help me name a comic store

Postby Fivelives » Thu Mar 15, 2012 1:12 am

Two stores right next to each other that are using the same draw tactics generally means that one of them isn't going to succeed with it. Usually the one that doesn't succeed is the newer one. You could try for a license to advertise/distribute Games Workshop and Privateer Press stuff. Those tourneys are a LOT easier to run, and GW/PP will often send you step by step "how to run a tournament" guides.

Miniature wargaming is a pretty large draw, especially since retailers are usually few and far, far between. Even moreso if you can find the space for some tables for people to play on and keep a good stock of hobbyist supplies ("green stuff" modeling putty, paints and brushes, model glues and instant cure sprays etc). If you found a specialist to hire, that'd increase sales by quite a bit, since they usually keep up with the changes to the meta-game and could advise you on which models are more likely to sell faster - the models themselves don't exactly "fly off the shelves" unless you keep up with what's popular.

Also, tabletop pen & paper campaigns and that Heroclix thing (which, considering you're opening up a comic shop would probably be better than GW/PP to begin with, since it's superhero/comic book centric). I don't really know anything about Heroclix other than that it's a Marvel Comics miniatures game.

For reference:
http://www.games-workshop.com/gws/conte ... =16100013a
http://privateerpress.com/support/retailers
http://heroclix.com/downloads/retailer- ... z1pAd7VeKS
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Re: Help me name a comic store

Postby Fridmarr » Thu Mar 15, 2012 7:18 am

Fivelives wrote:Two stores right next to each other that are using the same draw tactics generally means that one of them isn't going to succeed with it. Usually the one that doesn't succeed is the newer one.
If that were true, every shopping mall on the planet would be nearly empty, since they are nothing but a massive collection of stores with the same...well almost everything.

They work because people go there for the convenience of being able to shop many stores at once, also a lot of them add restaurants, movie theaters, and other attractions that increase foot traffic and keep people there longer. One of the biggest challenges of a brick and mortar store is simply getting people to come to it. If his store is in a location where his target demographic is anyway, that's terrific, especially when there is no direct competitor. What mall stores lose in competition with each other they more than make up for by having massive amounts of customers literally brought to their doorstep. The downside to mall stores is that the lease can be very high per sq ft.

If they offer in demand products at good values then they should do well with that location.
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Re: Help me name a comic store

Postby Fivelives » Thu Mar 15, 2012 8:16 am

I meant draw tactics in terms of events like M:tG tournaments, not necessarily carrying similar stock.
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Re: Help me name a comic store

Postby Aergis » Thu Mar 15, 2012 10:01 am

Right, but assuming that I'm not trying to make a profit off the tournaments themselves and was just using them to draw people in, isn't it better that someone right next to me is doing it and I get the same results as if I ran it myself? ie lots of people playing outside of my door. Their store doesn't have the space to host the tournaments so they use the food court, and the mall loves it since they all buy food and drinks...

Even if the people that came to the tournament didn't bring money or spent it all on cards for the tournament, they will remember our store for next time. That is assuming they care about our products, but from what we've seen there is a lot of crossover interest.


Heroclix looks pretty badass... I'll have to look more into that, hadn't seen it before.

Edit:
There is a games workshop less than 1 mile from the store though, we would have a difficult time convincing them to let us open one... :D
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Re: Help me name a comic store

Postby Aergis » Thu Mar 15, 2012 10:10 am

Fridmarr wrote:The downside to mall stores is that the lease can be very high per sq ft.



We debated that for a long time. Smaller strip mall space in an area of high driving traffic vs a mall with foot traffic. We got really lucky with this place though as it's not much more than a lot of the non-mall locations we found. Additionally we get the other perks of being in a mall like dedicated security staff, much more secure at night, lower advertising costs, cheaper insurance, etc.
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Re: Help me name a comic store

Postby Kelaan » Thu Mar 15, 2012 10:12 am

It certainly can't hurt you to have the store next door bringing in a horde of nerdy people to loiter near your doors. :) You're not going to STEAL their customers, nor do you intend to, but rather widen their interests.

Maybe you could jointly run tournaments -- M:TG, Warhammer, Dominion, etc. That said, with so many "comic" stores here also selling Warhammer/Magic stuff, I'd be worried about the other store. However, I trust you know what they carry and sell much better than any of us do.

Heroclix and other miniature gaming things that don't require "Paint an entire army ...", or that you could have loaner kit for might be good. I don't know how much of your aim is to sell game-miniatures rather than things like mecha models or resin statues. (All I noticed on the ebay site were mainly toys/figures, so that's what I'm assuming your main draw is.)
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Re: Help me name a comic store

Postby Aergis » Thu Mar 15, 2012 10:20 am

We'll have to see more when we get in the space, we've still yet to talk to the games people because while we have the lease signed in hand, the current tenant still has 60 days to move out. If I was to try and sell anything involved with magic though I'd like to carry the more sought after rares, the other store does not sell individual cards, only packs. That is assuming I can find a way to make it profitable... But they may not like that, who knows.

They don't carry anything even remotely close to what we have though so it's not a concern for us. And our ebay store is really just the bottom of the barrel at the moment. We are only listing things that we don't want in the store or have a large quantity of ( 6 vintage collection C3-PO, for example )
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Re: Help me name a comic store

Postby Aubade » Thu Mar 15, 2012 10:26 am

Aergis wrote:We'll have to see more when we get in the space, we've still yet to talk to the games people because while we have the lease signed in hand, the current tenant still has 60 days to move out. If I was to try and sell anything involved with magic though I'd like to carry the more sought after rares, the other store does not sell individual cards, only packs. That is assuming I can find a way to make it profitable... But they may not like that, who knows.

They don't carry anything even remotely close to what we have though so it's not a concern for us. And our ebay store is really just the bottom of the barrel at the moment. We are only listing things that we don't want in the store or have a large quantity of ( 6 vintage collection C3-PO, for example )


What mall are you guys at? I'll have to come say hello when you guys open up.
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Re: Help me name a comic store

Postby Aergis » Thu Mar 15, 2012 10:30 am

Crossroads in Bellevue, hoping to open by June 1st but might be later if the current tenant takes the full 60 days she has.
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Re: Help me name a comic store

Postby Aubade » Thu Mar 15, 2012 10:35 am

Awesome! that's a cool mall too. I'll definitely come by on opening day!
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